Is your enterprise the exact identical as your competitors?
Do you have identical business structure, exact same items, similar services, buyer service, etc.?
Does your marketing clearly show how YOUR business is Special?
You might be thinking, “well I sell to the exact exact same industry, and have a similar item line, so corporations in our industry can’t really be too diverse from each other.”
Properly let me give you an example of two organizations, that target the exact same market, with Extremely similar solutions, and yet have been able to brand themselves in their Marketing in a incredibly different manner.
Subway vs Quiznos:
* Subway brands itself as your traditional sandwich shop with fresh dressings, and breads, that makes for a healthy selection vs. fatty fast foods.
* Quiznos brands itself as a “gourmet” sandwich provider that has numerous toasted sandwiches with a variety of fancy meats, and sauces, to choose from.
If someone is within the marketplace for a sandwich, they can truly select between Subway and Quiznos and feel like there is often a DIFFERENCE.
Compare that with most pizza places that basically offer a similar selections, and choices, as their competition. When someone is in the mood for a pizza, they will typically not “care” where they get it from…simply because for the most part, “they are all the identical.”
Does YOUR enterprise have a One of a kind Selling Proposition? (USP)
A USP is really a sentence, or short statement, that explains why another person should wish to decide on YOUR organization more than your competition, and what YOU provide that your competition does not.
Should you can’t clearly, and Rapidly, explain to a customer why they should pick your company more than the competition…then what makes you think they will need to, “just pick you,” over the competition?
Actually, your USP should be clearly branded in your advertising message, and be told to clients by your staff, to ensure that every customer knows exactly why they ought to do business with you.
What need to your USP contain?
Nicely the basic method is to identify three results, or positive experiences, your clients will receive by doing business with you instead of your competition.
That’ll get you started on the right track!
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