LaViv is the new anti-wrinkle drug that is challenging the domination of Botox treatment. LaViv has just been accepted by the Food and Drug Administration being given a license.
The reason why the FDA have accepted LaViv is they ruled that it can have a legitimate biological effect in reducing the effects of aging. Botox which is the most in-demand anti-aging procedure at this time has the problem with leaving one’s facial features appearing “frozen”. This has led to a stream of celebrities being exposed to ridicule.
Currently it is estimated that over 1 million men and women get Botox treatment each year in a pursuit to seem the younger. If laViv can replicate the results of Botox but devoid of the negative effects it could become very popular quickly.
What Does LaViv Treatment Involve?
LaViv anti-wrinkle treatment requires the removal of types of cells called fibroblasts from behind the patient’s ear. These are then cultured for three months, producing tens of millions of new cells. These are then re-injected in to the patient in the course of three individual sessions at five-week intervals. This is different to Botox treatment that operates by temporarily paralyzing the tiny muscles that causes frown lines and wrinkles.
What about LaViv?
A cell regeneration license was awarded to laViv’s American manufacturer Fibrocell Science following a 6 month trial which involved 421 women. The Food and Drug administration ruled that the smile lines of patients, that run from nose to the side of the mouth had been naturally smoothed by the drug.
Someone that were included in the trials Janet Davis, sixty-four, from Maryland, who had been injected with laViv 7 years ago and says the beneficial effects remain.
“As far as I’m concerned this is amazing”, she said “I have never had any other cosmetic work. It came about as I had skin cancer off my wrist and I was chatting to the dermatologist. People generally think I am at least ten years younger than I am”. At the moment the FDA have ruled that the results of laViv last for 6 months which was the duration of the trial. At the moment the effects of Botox treatment lasts 3-6 months.
What Will LaViv Cost?
Right now there is now a further trial on 2,700 females being carried out in a bid to acquire a license which will include the entire face. Whilst laViv has official medical approval, treatment will set you back US$1,600 – 3,300 (GBP£1-2000) and take a minimum of 3 months to complete. Botox treatment by contrast costs as little as US$160 (GBP£100) however, many experts still feel individuals will opt for laViv.
Chris Mason of regenerative medicine at University College London said “I think laViv will blow Botox out of the water because it will be so much better. The FDA is generally hard to persuade, and the fact they have given this approval is a very strong recommendation for this product”.
LaViv A Summary
As yet laViv anti-wrinkle treatment is in final testing but if it receives a license for the whole face then it might be the anti-aging injection treatment of choice for men and women wanting to appear younger.
It might be higher priced as well as take more time but the fact that it may last longer and not leave the face looking “frozen” will probably be what makes it so appealing in the ever expanding cosmetic industry.
Please visit our site to learn more about laViv.
One other exciting cosmetic product is Breast Actives.
(Please note that before recieving any medical advice that you talk to your doctor first).
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