Tag Archives: Audience - Page 2

5 Ways to Improve Your Next Teleprompter Presentation

Posted by on June 12, 2011 Comments Off

Here are five ways you can improve your next teleprompter presentation:

1. Pre-Read the Script

The Director should always allow you to pre-read of the script on the teleprompter during rehearsals.

Sometimes you find that words that usually go together on one line are split up over two lines to help readability. Occasionally the opposite helps.

On a written page, you are normally reading 8-15 words per line, but with this medium you’ll be reading 3-5 words per line.

It’s a different rhythm and requires getting used to . . . it’s your autocue operator’s job to help you with readability options.

2. Keep to your own speed

An experienced teleprompter operator will react to your talking speed, changing the scroll speed to keep up with your reading speed. Speed up your delivery and the teleprompter go faster. Slow down and the teleprompter slows downs with you.

3. Maintain Eye Contact

Easier said than done, this needs practice and will probably need a few takes to get spot on.

Until the Director tell you anything different, before the take starts, during the take and after it finishes, just keep looking straight into the camera. That is of course unless you’ve mastered the technique.

Eye movements are more important, the closer the shot is. Eye movements away from your audience will make you look either uneasy or slightly dishonest. The only time you can really look away from the screen is when the Director says ‘cut’.

Most people won’t even know they are looking away from the camera. Turn away during a script edit point and the shot will have to be re-done.

It’s ok to blink though!

4. Don’t Rock

Even when standing still, people usually move from side to side or shuffle their feet positions. This is a completely normal reaction but one best left out of a shoot.

Swaying from side to side makes you look uneasy, which you probably are if you’re rocking about.

It’s a bit like the eye contact and body movement discussed earlier on. Animated gestures during a shoot are fine as part of our communication is based on movement. Awkward looking swaying or shuffling aren’t.

At the start of a take, shake the fidgety off. Stretch, run on the spot, jump up and down. Anything to shake off the lethargy and fatigue. Begin each take mentally and physically prepared.

If the warm up still won’t keep you still, ask for a pedestal to rest one foot on or even make your presentation sitting down.

5. Sell the Message

This may sound a bit cheesy, but don’t just read your message . . . value the script!

Delivering the script could well make you so drowsy, your face starts to look like it’s going to sleep.

If you yourself look bored with the presentation, imagine how your audience will be feeling. Get upbeat about the project. You might not like the script or even agree with it, but you have to put on a convincing presentation. Vary the stress of your voice, use gestures, get involved. Practice in front of a mirror if you have to but by all means try not to look bored with the whole business!

Your script has all the information you need and it’s written so that the message is understandable. Now . . . let your audience SEE how valuable it is.

Looking Back

So you’ve finished your recording and it’s time to see the finished product.

The first thing you’ll confront when viewing the tape is vanity. Don’t worry . . . it happens to everybody.

You might think you sound strange. You might think you look weird. The reason for this impression is simple . . . you are used to seeing a reflected view of yourself as opposed to how everyone actually sees you. Seeing your left side where your right side usually appears and vice versa is odd.

Some camera angles can also distort your appearance. You might trick yourself into believing you look unwell or have put on weight.

Becoming a polished presenter means casting a critical eye back over your performance. Critical but not negative. Assess your presentation and address any awkward habits or mannerisms.

Don’t go over your presentation looking for details. The objective is a sincere delivery.

The eyes rarely lie. Is you attention focused on the teleprompter texts, are you making a monotonous, boring performance? Are you shuffling around? Are you dropping your eyes?

It’s all about getting an appreciation of your own performance. Most importantly, do you look like you believe what you are saying?

Leaders from all walks of life recognize the importance of an effective communication style delivered in a sincere, personal style, but public speaking remains a hurdle for many of us.

This article is intended to acquaint you with the intricacies of video production and the use of a teleprompter. You will have to do some groundwork, but if you stick to the advice given here, you’ll be better armed to concentrate on delivering a sincere, professional presentation when the big day arrives.

When you are ready to bring your presentation in-house, use professional teleprompter software . . . it will make a huge difference to the success of your production. You can find a review of this teleprompter software available now on YouTube.

cesy.com


Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Developing Good Keywords

Posted by on April 23, 2011 Comments Off

The art of developing online markets.

When you need to get your site noticed on the net, you need to find good keywords. Identifying the right keywords gets what you sell out to the right customer. The best audience is the user that is guaranteed to be interested in your product. The correct keyword is the word or phrase that refers to your product in absolute terms. Those words make you attract your audience specifically without having to sift through possibles who aren’t definitely interested in your product.The web is a very beneficial tool for getting products and services out to site users.

However, because it is so big and such a concentration of surfers use it, there’s a big possibility that traffic finding a web site will carry on through it without buying anything. A website using good keywords does not suffer from this issue.

When your web site is using keywords which attract the surfers who are definitely looking for your product, then every customer that identifies you is likely to spend.

Introducing the Long Tail keyword

Try not to miss the advantages of utilising long tail keywords on your web site. They almost make certain that customers looking for buy Dalek come to your site.

The idea supporting it goes a little like this. If there are thousands of people searching for a general specimen of what you supply, then the battle for that keyword is guaranteed to be huge. If you can narrow that fight down by identifying a more specific definition of what you sell, you’ll find yourself working in an electronic environment where there is little fighting. If there is less battle for a keyword your web site is more certain to return remunerative rankings on web spider results pages.

Normally, a more specific keyword – a keyword with smaller competition than alternatives – is made up of strings of words. Hence the description “long tail keyword”, or “key phrase”. More words mean better accuracy and that means people coming to you because they want what you sell.

Ensuring your long tail keyword is the right one

Great, so you supply reading tables – but how will you ensure a long tail keyword is good enough to succeed in its task?

The way of making excellent keyword choices is actually pretty easy. One word is useless because there’s too much competition associated with it. An individual word with a qualification, which makes the initial word more directly related to a product or service, is much better. Including a couple more qualifiers is better still. Using complicated key phrases, though, is taking things too far.

If you use too many words to make up your long tail keyword, you’ll undoubtedly hit a less contested market. But that sector is likely to be too narrow. Trying too many components in your key phrase will narrow the market down so much that just one or two surfers discovering it will buy what you vend. The ideal is to get a happy medium: enough qualifying words to cut out a working market for your product without going too far.

How have others done it?

Here’s how to create perfect keywords whilst not dragging it too far.

If you examine the keywords behind this site, you’ll see that they attach to a deliberate market without driving away probable buyers. There’s adequate thinning down here to make sitting in a market niche on this part of the Internet advisable. The website owners have steered away from a wide market base and identified themselves a well tuned niche instead.

Using well made long tail keywords gets you to a long wanted location in the universe of web sales and services. The working medium. You’re neither a tree lost in the wood nor a lone seed far too far out on its own. Remember the above and your traffic will come.


Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Identifying Useful Keywords

Posted by on February 25, 2011 Comments Off

The art of making online markets.

If you’re going to get your business found on the Internet, you need to find good keywords. Finding the most useful keywords gets what you sell out to the appropriate audience. The best audience is the audience that is guaranteed to be trying to find your product. The correct keyword is the word or phrase that refers to your service in absolute ways. Those terms ensure you entice your audience specifically without having to sift through people who aren’t necessarily interested in your product.The Internet is a wonderfully useful environment for sending products and services out to customers.

However, because it is so unfocused and such a lot of surfers use it, there’s a big possibility that traffic visiting a site will carry on through it without buying anything. A site using good keywords does not have this problem.

When your site is using keywords which attract the surfers who are definitely hunting for what you sell, then every surfer that identifies you is going to spend.

Enter the Long Tail keyword

The long tail keyword should be tried: it describes IT security with a particularly special kind of perfection.

The theory backing it reads somewhat like this. If there are thousands of people searching for a basic example of the service you sell, then competition for that keyword is guaranteed to be fierce. If you are able to shave that fight down by finding a more exact definition of the product you supply, you’ll have yourself working in an Internet location where there is less competition. When there is little competition for a keyword your site is more certain to accrue high rankings on web bot results pages.

Normally, a more definite keyword – a keyword with less competition than alternatives – is made up of a number of words. Hence the description “long tail keyword”, or “key phrase”. More words means successful specificity and that means people arriving with you because they want what you vend.

Delivering the right long tail keywords

There are satisfactory long tail keywords and bad ones. How can you work out that your long tail keyword for microsoft licensing is likely to do its job?

The process of selecting profitable keyword choices is actually pretty easy. One word is useless because there’s too much competition associated with it. An individual word plus a qualification, which makes the first word more completely aligned to a product or service, is much better. Appending a couple more qualifiers is better still. Creating complicated key sentences, though, is travelling too far.

If you use too many words to make up your long tail keyword, you will undoubtedly identify a less competitive market. But that sector is likely to be too small. Trying too many parts in your key phrase will whittle the net down so much that just one or two people using it will need what you vend. The trick is to get a working medium: adequate qualifying words to carve out a niche market for what you sell without going too far.

Putting it all into practice

Get ready for excellence with a peek at this: one of several sites we’ve identified that are utilising their keywords wisely.

If you think about the keywords supporting this website, you’ll see that they attach to a specific market without discouraging likely buyers. There’s adequate whittling down here to make holding a market presence on this part of the Internet profitable. The site owners have angled away from a wide market base and found themselves a perfectly tuned niche instead.

Having well made long tail keywords gets you to a long desired location in the universe of web sales and services. The happy medium. You’re neither a beech lost in the wood nor a lonely nut much too far out on its own. Remember the above and your traffic will come.


Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Affiliate Landmine, an Overview

Posted by on July 29, 2010 Comments Off

Internet marketing has set a new trend on which companies and certain industries can thrive and extend their advertising and sales segment. It has revolutionized the way these companies can reach out to people and make their businesses, products are services known to their target market base. With the placement of media that presents an appealing picture of a company’s product or service selections, the internet segment of various companies can reach out to their target base more effectively. One of the methods used in this sense is the use of affiliate landmines.

One of the business models used in internet marketing is affiliate marketing. It basically presents business rewards on one or more affiliates, in terms of sales and website hits. For instance, a company website has this very satisfied customer. Apart from being a regular buyer, this customer is a believer of the company’s ideals. Being so, he has talked about the product or the website with his friends and families. Before even realizing it, his friends and families have started visiting the website and were eventually converted into an avid customer. There are actually many cases similar to these, particularly those who are fond of online shopping. If you are one of these people, you can enjoy the rewards given by the companies under the grounds of affiliate marketing if you sign up for an affiliate landmine account. This way, you can enjoy the products that you love, share them with the people that you love and be rewarded with incentives as in monthly checks for a job well done- in product sales and advertising that is.

So what exactly is an affiliate landmine? It is simply a link. It is a link that connects your selling prowess to the advantage of a website and a link that connects you to the website’s target market base or audience. Operating a landmine could be for three reasons. One, you can set up affiliate landmines for personal use, continually raking profits and gains to make you save enough for early retirement. Second, landmines can be eventually given away. On these online pages, the content or testimonial that you have made can be bought by the website or your can give them for free in aim of optimizing the sales made by the referrals of your other landmines. Lastly, you can set-up landmines that you will eventually sell.

As a consumer and a client of online businesses, you are very much aware of the times when the buyer’s buying resistance is low. You are also aware which product deals present great value for online shopping. In this case, you become an excellent auxiliary sales person for online businesses. By working with affiliate landmines, you can actually earn money in three ways. One, with an affiliate landmine account, you can earn a portion of the profits for every sale that your referrals make. Second, you earn incentives or commissions given by the brand that you have talked your friends and families to buy. Lastly, being savvy in this method of online marketing allows you to become a master of resale rights not only for your featured products but also for the landmines that you operate.


Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

9 Tips for Handling Public Speaking Questions

Posted by on December 11, 2009 Comments Off

How you handle questions from an audience can often be the deciding factor as to how your presentation is received. If you’re pitching for business, then it’s absolutely vital to handle questions well.

1. Be equipped – As you prepare the presentation for the public, decide what you will probably be asked at the end and be ready to answer the questions. In case there would be a couple you are not ready to answer at this time, a satisfactory response will have to be ready to use for an answer.

2. Make it clear at the start – You may decide to take questions as you go or at the end of your presentation. Whatever you decide, make it clear at the start and don’t change your mind. I would suggest questions at the end in a short presentation; if you take questions as you go, then your timing will get knocked out. And always remember, an audience won’t forgive you for taking half an hour when you were only scheduled to speak for fifteen minutes.

3. Do not allow questions at the very end – Ask for any questions the audience may have at least 10 minutes before concluding. Answer them and move on to your big ending. When presentations end with questions and no one has any, it is a bit awkward.

4. Be attentive to the question – Concentrating on the question while it is being asked is extremely important. This may be a question that you have been asked a hundred times, but do not let this show. Stay interested looking and answer with respect.

5. Say thank you to the person questioning you – This shows a sign of respect and is a breather for you to decide what your answer will be.

6. Reiterate the basics of the question – There may be someone who did not quite hear the question therefore whatever you answer will be meaningless. This is bothersome. Once again, this allows you a little more time to consider the answer and is beneficial for making you look intelligent and at ease with your control of the presentation.

7. Do not exclude the audience – When answering the question, look at everyone. The person asking may be near the front and it you look only at them, this appears to leave everyone else out of the conversation.

8. The simpler, the better – When answering a question, do not get too detailed. The relaxation that you feel should not make you go on and on. Often because someone was interested, you feel entitled to keep talking. DO NOT DO THIS.

9. Don’t bluff or bluster – If you don’t know the answer to a question, say so and find out. Suggest to the questioner that you’ll ‘phone them or come and see them with the answer. It can even be a good way to make further contact after the presentation.

As we all know, it’s possible that you may not be asked any questions and you then have that awkward silence. People may be thinking about what you’ve just said and may need more time to ask. They may also be a bit shy and may take a few minutes to speak out. Why not have a question of your own prepared and say something like. “You may be asking yourself………?” If you still fail to get any questions then go straight into your summary and closing statement.

Handling a question and answer session well during your public speaking event, demonstrates your professionalism and reflects on your message.

News


Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace