Noconfidence N asked:


I translated it from Chinese to English, but not understand if it’s authentic or not. If it needs some revision, please correct any sentence if necessary.

Since the grand opening of my hotel four years ago, the hotel under my management has been offered with high-price services and is always fully-booked. This phenomenon has since attracted a wide attention nationwide. Many people asked me, “How big is the high-priced market ?”, “How many customers can we keep when tourist-rush phenomenon fades away after the opening day?” I have been asked such questions over and over again. In other word, many people only see the domestic market; moreover, they simply position Taiwan’s tourism industry only for domestic market needs.
It’s undeniable that the domestic travel market has a great potential. However, if the tourism industry is only positioned to meet domestic needs, then twenty-three million of the population in Taiwan have to become consumers to reach that target.
If that is true, operating measures will have to rely on high tourist flow rate in order to achieve certain operating performance. It will be a hardship for operating a hotel, considering its population.
That’s why i believe we have to seek international customers in order for a hotel to maintain a steady flow of customers during weekdays and maintain a fully-booked schedule from weekdays to weekend. The turnover will also meet the anticipatory goal this way. Because global travelers travel all the time, every day is holiday to them. It’s an unusual phenomenon in Taiwan. However, this phenomenon is not unusual, it occurs to European and American countries as well. However, they have more tourists compared to that of Taiwan, so it’s not a problem for them.
So, how do we seek for customers in global market? In terms of international tourist business, many may wonder what makes Taiwan an enticing place for international travelers.
Many European and American people see Taiwan as a place for business. They see Taiwan as an industrial island, where ( in which ) computers, bicycles, wafers and similar industrial products are produced. It’s not a place for tourists. But a Swiss friend told me that Taiwanese enjoyed their trip to Switzerland . However, in his own eyes, Swiss is not a beautiful country. The country is only has two colors during seasons change. White in winter, while green in summer.Unlike Switzerland , Taiwan has a rich resource of natural sceneries which show different characteristics at their low, mid, and high altitude, respectively.My Swiss friend’s viewpoint has certain reference value, because it tells how Taiwan is viewed from a foreigner’s standpoint. After all, it’s not that Taiwan is an unfavorable traveling country for foreign tourists, but it’s simply because we neglect the key role the tourism industry plays in Taiwan
and also, we have failed to optimize natural resources the god has bestowed on us.
To attract global tourists, we must first enhance both software/hardware facilities to meet international standards. That’s why i want to hire some internationally recognized architects to design my hotel. From the standpoint of business management, is there any hotel in any scenic area in Taiwan which could pull its business through a whole year in low or high tourist season ?
Sun Moon Lake is no doubt the primary touring spot, with its climate similiar to Spring year-round, convenient transportation and its unique historical status, making it the representation of Taiwan. Moreover, it’s equipped with high-end software/ hardware facilities, which makes the place marketable in global tourism market. However, meticulously -planned marketing is indispensable; such efforts as participating in global tourism exposition and inviting important media to make interviews here are all important.
Once we target the global market, we will not need to worry when domestic consumer’s novelty towards the tourism market will go off, because international tourists will fill the gap. Because most of them stay over three days when they travel, which helps relieve the pressure of business development while greatly decreasing the operating cost. However, these competitive advantages mainly come from the country’s global market position.

Joel