Rather than slashing your exhibition budget, why not make your exhibition budget go further by investing in a pop-up stand display!

Pop up stands have become a popular industry favourite and are a great way to create a professional backdrop for exhibition displays. Pop-up displays are a great way for smaller companies to exhibit at shows and for larger companies to showcase individual products or services and promote your brand or message.

It’s the flexibility of the pop-up display stands that make it so useful to a wide range of businesses and organisations, including schools, charities, libraries and leisure centres.  From full blown exhibition spaces to pop-up display banners for your reception area, pop-up display stands give you the versatility and flexibility you need.

Why choose a Pop Up Stand?

Pop Up stand are extremely good value for money.  Pop-up display stands have a number of features which make them one of the best forms of exhibition equipment you can invest in. You can really make your budget go further when you purchase a quality pop stand with quality graphics that can be used time and time again.

If used properly with well designed graphics, they can form the backdrop to a launch or presentation as well as being the focus for an exhibition stand or trade fair. Invest in more than one pop-up display stand and you can link both the stands and the graphics for a bigger impact, or use them separately to distinguish one message or product from another.

What are the benefits of choosing a flexible pop-up display stand?

Save you time! – Exhibitions can be extremely tiring and when you are exhibiting you want to be last in to set up and first out at the end of the day.  One of the biggest difficulties with many exhibition stands is the length of time and the number of people it takes to put them up. Pop-up display stands can be erected by one person, because of their expandable system.  Graphics panels are held in place by magnetic strips and fasteners, all of which can be assembled by a single person.

Save you money! – Pop Up stands are versatile and flexible.  The relatively low cost means of pop up stands over other exhibition equipment means you can still get on with effective high impact marketing without breaking the bank. If you buy a quality pop up stand that is built to last, these stands will certainly give you value for money as they can be used again and again.

Save your back! – Pop-up displays are lightweight and fold down into portable carriers. This makes them far easier to transport and store than traditional exhibition systems.  The strong yet lightweight frame can easily be transported to and from your trade show.

Graphics for pop-up display stands are another way that you can make your exhibition budget go further.  Pop Up stands usually come in one of several standard sizes, so we can reprint graphic panels for the same pop-up system. This allows you either to update particular panels for a new show or product launch, or to have completely interchangeable graphics which you can use depending on when and where you’re using the popup display.

POD Exhibition Systems specialises in exhibition stands and equipment that’s designed to make your exhibition or trade show a success. From pop-up display stands to modular exhibition stands, whether you’re exhibiting for the first time or looking to get more from your exhibition budget, POD can find the right solution. Call us to find out more about how we can help on 01933 411159 or e-mail us.

Marketing is one of the key drivers of business growth and profits. Unfortunately many companies make common mistakes with their marketing. Here’s a few of these common mistakes.

Using institutional advertising
Institutional advertising is about creating brand awareness and establishing what that brand stands for in the mind of the consumer. Most television advertising is institutional and it is often used by larger companies as a way of promoting their brand image. It doesn’t ask for a response to a specific offer. For most businesses institutional advertising is a mistake. Far better to attempt to engage your prospects at an emotional level with a specific offer that solves their problem.

Chasing new customers at the expense of existing and past customers
Many customers leave you because of perceived indifference; not because you actually did something wrong, but because they think you didn’t appreciate their business. This could simply occur because you failed to stay in contact with them and someone made them another offer that they decided to go with. The trick is to stay in contact with your customers on a regular basis; seven times a year is a good number and much of this can be done using email. Promotional products like pens and mugs are a nice way of keeping in touch and saying: “Thank you for your business.”

Trying to achieve a goal with a one-shot campaign

Your prospects need to see a message between four and seven times before they will be convinced to try something new. No single marketing shot can get this result unless the offer is very good.

If your budget is limited, focus on targeting a smaller group rather than a larger one. A classic example is direct mail. I have been guilty of sending out thousands of letters to everyone I know only to receive a poor response. A smarter thing would have been to select a smaller group and have a series of mailings.

Being tactical not strategic
Marketing is about strategy, to gain new customers, to have customers spend more money when they interact with you, to encourage customers to return and so on. The strategy is the message you are delivering and the action you want the customer to take. The tactics are the particular methods you use to deliver that message. Often people choose the tactics then the strategy: “Let’s do a brochure! Great idea” “What do we want it to say?”

Choosing a tactic before a strategy is like jumping in your car, pulling out of your driveway and then asking, “Where do I want to go?” If you are thinking strategy first, you would ask yourself what message you want to send and the action you’d like to take, then you would think about the right way to go about it,

Not being unique
Advertising is like wallpaper; most people know it is there but can’t recall specifically what it is. This is not good, especially when you consider that a marketing study found that only 20 per cent of people could describe the wallpaper in their own home. Let’s face it, it’s hard to stand out in a market when people can’t remember things they see every day.

Research suggests that people are exposed to between 4,000 and 9,000 advertisements daily. Seth Godin talks more about this in his book Purple Cow (a must-read for every marketer). If you want people to talk about you, be unique. This may simply involve identifying what you do best.

What is one of the best ways to make your business stand out? In some industries it is difficult to stand out. For example, commodity markets like petrol, electricity or building products. But regardless of what industry you are in, there is one way that will allow you to stand out in the marketplace. By choosing the thing you want to be known for, a unique selling proposition or unique buyer advantage, you can create a strong presence for your business. Unfortunately, this is easier said than done.

It is difficult for business owners to choose the thing that they want to be known for. It’s almost as if by saying “We offer the fastest deliveries”‘ you are saying that your quality is not good. But what if you think your quality is also worth mentioning?

Given the amount of advertising noise heard by customers and prospects on a daily basis, you are better off sticking with one message and repeating it over and over.

Take FedEx for example, they do many things right, but the only benefit they promote is speed : “When it absolutely, positively has to be there overnight”. This is a fantastic marketing slogan that is single-minded. It doesn’t tell you that they offer great value. It doesn’t tell you that their staff are the friendliest. It tells you that they are fast. By adding another four qualities, it would only dilute their message.

The key to picking something to be known for is to emphasise your strengths. There will be things that you are really good at and things that you are okay at, learn to accept this and focus on your strengths. You can never be all things to all people, so focus on the prospects that you are likely to convert into customers and fulfill the needs that are important to them.

Keeping in contact with customers and prospects is a marketing strategy that many companies neglect. What better way to say thanks for your business, than promotional gifts? Promotional pens and promotional mugs are an excellent way of thanking your customers and keeping your name top of mind.

Are you exhibiting at an outdoor event this year?  Are you looking for ways to protect your products, staff and potential customers while at the same time drawing positive attention to your business?  Instant shelters or outdoor canopies provides both protection and visibility at outdoor events.

If you are responsible for sourcing the outdoor displays for your use at your next outdoor event, have you considered all the benefits a branded gazebo can add to the success of your business?.

Protect your Outdoor Displays

Events outside provide a unique challenge to exhibitors.  There are many more factors to take into consideration when the event is outside, not too mention that you will likely have the weather to contend with. With an instant shelter you can protect not only your products but also your staff and visitors from the elements

An branded gazebo will help you be prepared for unexpected rainfall, protection from the wind and the unlikely event in the UK of scorching sun.  The marquees can include everything you need to complement or enhance your promotional tent and have a successful display. They can give you the reassurance of added security and stability with additional leg weights in the event of unpredictable weather, heaters, lighting and even guttering for rain water.

Promote your Outdoor Display

Promotional Tents are a proven and effective medium of advertising. Whether you are holding your own event, exhibiting at a trade show or local event, a fully branded marquee with your brand and logos are a great way to draw attention to your business.

Whenever your canopy is erected your pop up tent instantly becomes a highly visible marketing tool and the combination of quality graphics, vivid logos or designs can create a lasting impression.  This is especially important if you are a small business or sole trader looking for similar exposure as the larger companies also exhibiting. Digitally printed gazebos will promote your contact details and website address and generate more sales, making your purchase of a branded event tent a worthwhile investment.

Canopies are easy to set up and take down, durable, and are available in a size that you need.  Attract attention from every angle to your event tent with flag displays that can be seen from a distance and draw added attention to your outdoor display.

Instant Shelters and promotional marquees and gazebos are ideal for use at:

• Exhibition and trade shows, country shows and markets
• Product launches & Promotional events
• Festival tents and catering tents
• Charities and fundraising events

POD Outdoor Displays have a range of outdoor event display options so you can be protected and prepared to promote your business at your next outdoor event.

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Businesses have to make a living all year round and many companies participate in various trade shows and exhibitions that run all through the year. So how can you bring your business to the attention of potential customers?

Of course you could simply use a plain instant shelter or marquee to stake your turf amongst the other businesses, but how do you stand out from the crowd? Even in large exhibition halls, how will your company stand out in the competition?

The answer is simple! Use a custom, digitally printed marquee with your logo, company name, website address or phone number and products featured on the roof and sides for everyone to see.

All successful business and companies’ exhibit, hold events and run promotions at different times of the year, as they are essential to build your brand awareness and increase sales.   Businesses displaying their products or promoting their services are often under the cover of their own instant shelter, marquee or gazebo. But you can maximize your exposure with a fully branded gazebo or promotional marquee.

So what are the benefits of purchasing promotional branded gazebos?  A positive professional image of your business.  Image is everything for customers and if your outdoor display stand looks good, then customers will presume that your services and products are also good.

If you are exhibiting at a large show, image is very important particularly if you are a small business or sole trader looking for similar exposure as the larger companies also exhibiting.  Promotional marquees are a great way to get your contact details or website address known and show you are in contention with the bigger companies.

POD Outdoor Displays have experience in producing highly effective branded gazebos, turning a plain dull event tent into a brilliant advertising and marketing too.  With amazing digital printing processes available today, we can supply a promotional marquee that will really stand out from the crowd.