Business promotion that relies on the distribution of informative content for advertising purposes is much cheaper. Free article marketing is not specific to web activities only. Companies that target the local market use it extensively. Therefore, they will provide free articles for publication to local or regional newspapers. There is indirect advertising, but the topic tackled with in the material touches on the activity of the business in question.

This advertising pattern of free article marketing has been taken over by web investors who have seen it as an opportunity to increase business exposure with minimum costs. Online free article marketing differs from the paper-printed variant by search engine optimization and keyword density. Thus, the topic of a certain material is given by a particular keyword, and all articles meant for online distribution are written according to this pattern. This is why the first stage of article marketing consists in the identification of the most relevant keywords and phrases for a product/service or domain of activity.

Free article marketing is practiced by lots of companies both small and large. The submission of the materials is made on specialized article directories from where other publishers take over content and distribute it together with the links to your website. Through this type of free article marketing, the visitors on a certain web page can access links and navigate to your website based on their interest in content, products or services. Backlinks are the treasure of free article marketing and the basis of your virtual real estate empire.

Besides the keywords that optimize the articles, links make one other highly important element for free article marketing. While with some article directories, your content can contain up to three anchor text links, with others, URLs are only allowed in the author box. Know the rules of article directories before submitting your articles. Your content will not receive approval if you don’t comply with submission rules.

Content duplication is a major problem. Do not submit the same articles that you have uploaded on your website or posted on blogs and social networks. There are softwares that check for duplicate content, and you won’t be able to use the same articles twice. At least you could re-write the original in very many variants and then submit them to multiple article directories. – atestate informatica