The benefit of deploying an employee survey on an annual basis has for a long time been widely accepted but many organizations are reluctant to conduct them due to the amount of effort that is required.

Many organizations who have conducted their own internal employee satisfaction surveys use word-processors to design and compile a survey, then go through the effort of printing and distributing the survey and invest time chasing and collecting the completed surveys and then more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

Document here is a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 – Identifying The Need

There are many reasons an organization might benefit from a survey. Listed below are a few of the common reason why employee satisfaction surveys are conducted.

Event Driven Drivers

If your organization is about to embark, or is going through, a change management program employee surveys can assist in managing the change, measuring the effectiveness of the change, help to deliver a ‘message’ and gather valuable feedback throughout the change cycle.

Where an organization is experiencing a period of rapid growth employee surveys can make sure that the employees are aware of their reporting and management responsibilities.

If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.

Where there is an increase in turnover of staff employee surveys can help an organization identify the underlying cause of employee unrest and through their findings help find solutions.

Periodically

As part of a periodic assessment, surveys will help an organization review their personnel and monitor on an individual level job satisfaction, training and career development.

Employee surveys offer the senior management the opportunity to look at the soft underbelly of their organization and will help them confirm, or otherwise, that their ‘top down’ view of the organization matches the reality and the ‘bottom up’ perspective.

Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.

Step 2 – Management Support

It is always desirable and sometimes essential to have management support for a survey but where a management team might have grown complacent and detached from their employees the survey results may be all that is required to get them to positively reengage with the business and employees.

Some organization may be fortunate in that the senior management recognize and drive the need for employee surveys, while in others the management may need to first be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may require feedback on specific areas of the business or they may give the go ahead because they feel confident that the results will only confirm that the level of employee satisfaction throughout the organization is high.

Step 3 – Designing The Survey

Designing a good survey will take some time and effort but by following the basics of survey design and concentrating on the ‘need to know’ questions and removing the ‘nice to know’ a survey will rapidly take shape.

Determining the exact questions that should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

While considering what questions to ask give consideration to how the results are to be analyzed. For example there is nearly always a wish to ask for individual comments but these free text answers can be very time consuming and cumbersome to analyze and should therefore be used very sparingly.

Online surveys make it practical to conduct multiple smaller surveys than one very long survey and avoid the higher the drop out rate that are associate with longer surveys.

Step 4 – Checking And Testing

Spelling, Grammar and Clarity

Before the survey is published carefully check that there are no spelling and typing mistakes or incorrect grammar. It is recommended that you always have a colleague who has not been involved in the survey design to proof read the survey with clean eyes before the survey goes live, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean And Mean What You Say

When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?

Allow the Respondent to Answer Truthfully

Where the employee will be required to choose from a number of available responses, closed questions, have you allowed the employee to answer accurately? Make good use of responses like ‘No Comment’, ‘Not Applicable’ or ‘Don’t know’ where you have made the question mandatory but the employee may not be able or wish to answer.

Give consideration to allowing the employee to include an ‘Other’ answer but be mindful that ‘Other’ answers add to the complexity when analyzing the survey results.

Don’t Insist on a Response to Questions that may not have one

Check that for questions that have been made mandatory that you definitely do require an answer, for example open questions that ask for additional comments should not be mandatory unless you really do require the respondent to write a comment.

Check you will be able to Analyze the Data

Make another check of the survey but this time examine how the results of the survey will be analyzed. Consider how you are likely to want to analyze the survey data, have you asked the right questions to be able to perform detailed analysis? For example if you want to be able to view the detailed response data from the perspective of the different departments, or maybe length of service, check you have asked the employee to indicate their own department and/or length of service.

Don’t Ask Anymore Questions Than You Need To

Consider all the questions in the survey and ensure that they are all ‘need to know’ questions.

Test the Link and Try Completing the Survey

Publish the survey and then send the survey’s link to a number of people who will be willing to test the survey. By completing the survey yourself you will get a feel for the survey from a respondent’s point of view. From your own and the feedback of your colleagues stop and fine tune the survey as required.

Continue to repeat this process until you are happy with the survey.

Check The Data

Take the time to view the online results of the test data and ensure that the data is being collected and can be analyzed in a manner that will give meaningful results.

Step 5 – Promoting And Deploying The Survey

Where all or the majority of employees have access to the Internet or company intranet deploying the online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.

Where there are some or many employees that do not have direct access to the internet there are a number of alternatives that can be used from issuing the survey in printed form, providing a shared terminal or giving them an incentive to complete the survey at home.

Step 6 – Monitoring

You are able to view in real-time the results online and the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of any set target it is recommended to send employees one or more reminders to ask them to complete the survey.

Step 7 – Analyzing the Results

When it comes to analyzing the results data there are no hard and fast rules. Much will depend on the specific survey, the questions that are asked and the number of responses that are received.

On the proviso that the right questions have been asked a number of ‘headline’ results will often stand out when the survey data is first analyzed that can provide you with an overview and an assessment of the general mood of the organization.

In areas where the results indicate areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders it would be useful to have a gender split and if say 25% gave a negative response the ability to drill down further to see what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?

Step 8 – Post Survey Action

Probably the most important step is the last. The results of an employee survey will either confirm that the perfect organization really does exist or, and more likely, it will by the individual and common concerns that are raised identify the areas that are less than perfect.

It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A specifically targeted follow-up survey may help reveal the root causes.

When employee surveys are run on a regular basis an organization that has a track record of addressing the issues highlighted by surveys will see their efforts rewarded in the results of subsequent surveys. Almost all organizations have some problems and it helps an organization’s moral to see that a channel is available that will allow problems to be highlighted, addressed and resolved.

Summary

It is hoped that these guidelines will help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and at minimal cost.

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